Some Alpha Assault gif banner ads.
As with most gifs the challange was to balance quality with file size and animation length. Somewhere inbetween there is a sweet spot.
Of course between landingpages, microsites, video projects etc there is always the day to day business. Which 99% of the time means banner production in various formats and languages. Work-pipeline efficiency and a good grasp for economics are here equally important as actually creating good looking adverts, which perform well. Here are some examples which I either created myself or did the art direction for.