My role:
Idea, concept and script.
From the campaign:
"The people of Sylt have joined forces and created an alternative to the Hindenburgdamm. The world's first "Catapult Air" shoots guests, commuters and islanders to Sylt in just 2 minutes! You don't believe it? Of course it's a joke.
What is not a joke: 22 km of the line from Niebüll to Sylt has been single-track since 1927. A train crosses this bottleneck every 5 to 10 minutes.
No wonder that even the smallest disruption can lead to extensive delays.
In May and June 2018 alone, over 150 trains were canceled and the punctuality of passenger trains arriving on Sylt was less than 40%. (Source: Commuter Initiative)

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