Rudi & Ralph. 2 iconic talking stag wall trophys where introduced 1999. They where pretty famous and had many tv ads. But 2009 Jägermeister decided it was time for a change. But how to get "rid" of 2 so beloved charakters without an uproar? Simple - we send them to their well deserved retirement reservation park. Users could watch "Live Cams" of the 2 stags and see what they where up to. So we created different randomized video footage with day and night cycles etc. to give the illusion of reality.
Work: Concept, Production, Post Production
Done at: Syzygy
Credits: Alexander Meinhardt, Sonja Johnke, Wolfgang Schröder, Dorothee Zoll, Sarah Winkler